On December 1, Coach of the securities in Hong Kong’s introduced form listed on the stock exchange of Hong Kong, and this is what the company has become the first in Hong Kong and New York two American institutions listed.
Coach global chairman and CEO Lew Frankfort to accept our reporter listed on the eve of the interview. He said, choose Hong Kong listed marketing purpose greater than the financing intention, and said, Coach won’t share the foundry enterprises coach outlet online.
Coach at present in greater China has 71 shop, which is located in the mainland between 57. In this fiscal year Coach is also set to open another 30 house left, that total store in China to about 100 homes. Coach at present in the mainland market share is about 6%, plan in fiscal 2014 Chinese luxury handbags and accessories occupies 10% market share of the market. The next step, Coach will also focus on man.
Intention to visit Hong Kong
Economic observer: heard one story, Coach listed in Hong Kong from the plane to a “brain storm”, when somebody puts forward to China market, you said you want to think about it, the results you fully spent months trust in the test, you are considered the???????
Lew Frankfort: in fact, Victor in put forward to the idea of Hong Kong listed before, I to the the idea has considered two years, in the final forming of really, really is spent some time. We thought, if successfully listed in Hong Kong, would performance of the commitment of the Coach market, also can be in some “opinion leaders” formation of more reaction. The so-called “opinion leaders,” including department store owner, developers, investors, including consumer, because we find Coach brand awareness degree at present in the consumers’ mind still relatively low, hope that through such a rational measures, to further enhance the Coach of the magic in the market, further expand brand influence.
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